We are Alsea
Our philosophy
Demonstrate a passion for excellence, to achieve even higher goals
We inspire by example and empower our people
We make every moment unique to offer unparalleled experiences
We are stronger when we work as a team
We take care of everything we do because every detail counts
Our purpose is...
We put our heart into everything we do and we give our best
We are inspired by the people, flavors and emotions that unite us. Our culture and values guide us to exceed the expectations of our customers, employees, families and communities, providing them with an extraordinary experience every day.
Units
Figures at the end of 3Q25
Units by brand
Total
Corporate
Sub-franchise
1,549
Total Units
949
600
Mexico
983
517
466
Spain
403
322
81
Colombia
158
105
53
Uruguay
5
5
-
370
Total Units
370
-
Mexico
172
172
-
Argentina
107
107
-
Chile
91
91
-
75
Total Units
75
-
Mexico
75
75
-
1,961
Total Units
1,672
289
Mexico
935
935
-
France
265
119
146
Spain
196
166
30
Chile
173
173
-
Argentina
133
133
-
Netherlands
95
21
74
Colombia
71
71
-
Belgium
33
2
31
Portugal
32
28
4
Uruguay
19
19
-
Luxembourg
4
-
4
Paraguay
5
5
-
29
Total Units
29
-
Mexico
29
29
-
76
Total Units
60
16
Mexico
76
60
16
10
Total Units
10
-
Mexico
10
10
-
234
Total Units
202
32
Mexico
234
202
32
28
Total Units
28
-
Colombia
28
28
-
9
Total Units
9
-
Spain
9
9
-
169
Total Units
118
51
Spain
169
118
51
205
Total Units
102
103
Spain
205
102
103
114
Total Units
80
34
Spain
114
80
34
Units by Segment
Total Units
Corporate
Sub-franchise
1,919
Total Units
1,319
600
1,549
949
600
370
370
-
1,961
Total Units
1,672
289
1,961
1,672
289
940
Total Units
704
236
234
202
32
205
102
103
169
118
51
114
80
34
75
75
-
76
60
16
29
29
-
28
28
-
10
10
-
Units by Country
Total Units
Corporate
Sub-franchise
Mexico
Argentina
Colombia
Chile
Uruguay
Paraguay
Belgium
France
Netherlands
Luxembourg
Spain
Portugal
Mexico
2,514
Total Units
2,000
514
983
517
466
935
935
-
234
202
32
172
172
-
76
60
16
75
75
-
29
29
-
10
10
-
Argentina
240
Total Units
240
-
133
133
-
107
107
-
Colombia
257
Total Units
204
53
158
105
53
71
71
-
28
28
-
Chile
264
Total Units
264
-
173
173
-
91
91
-
Uruguay
24
Total Units
24
-
19
19
-
5
5
-
Paraguay
5
Total Units
5
-
5
5
-
Belgium
33
Total Units
2
31
33
2
31
France
265
Total Units
119
146
265
119
146
Netherlands
95
Total Units
21
74
95
21
74
Luxembourg
4
Total Units
-
4
4
-
4
Spain
1,087
Total Units
788
299
403
322
81
205
102
103
196
166
30
169
118
51
114
80
34
Portugal
32
Total Units
28
4
32
28
4
Our history
1990
2000
2010
2020
1990
2000
2010
2020
1990
Our story begins with the opening of our first Domino’s Pizza, and then acquiring the master franchise in Mexico.
1992
We inaugurated the first distribution center in Mexico: Distribuidora e Importadora Alsea (DIA).
1999
We started operations in the financial market with the initial public offering in the Mexican Stock Exchange.
2002
Our story starts with Starbucks thanks to a joint venture to start the brand’s operations in Mexico.
Burger King joins the portfolio in Mexico.
Burger King joins the portfolio in Mexico.
2004
La Fundación Alsea, A.C., begins its operations, committed to social initiatives.
2005
We entered the Full-Service Restaurants segment with the acquisition of Chili's Grill & Bar in Mexico.
2006
We went international by acquiring all Burger King units in Argentina and Chile.
2007
We consolidated our strategic alliance with Starbucks to develop the brand in Argentina and Chile.
2008
We started operations in Colombia by acquiring Domino's Pizza.
2009
P.F. Chang's integrates into our portfolio, starting operations in Mexico.
'00
2011
We signed a contract with P.F. Chang's to operate the brand in Argentina, Chile and Colombia.
2012
We continued our growth with the acquisition of Italianni's in Mexico.
2013
We acquired 100% of the Starbucks’ operation in Mexico, Argentina and Chile.
We signed an agreement to develop and operate Starbucks in Colombia.
We signed an agreement to develop and operate Starbucks in Colombia.
2014
We acquired Vips, diversifying and growing in the market.
We opened our first Cheesecake Factory restaurant in Mexico.
We arrived in Spain with the acquisition of Grupo Zena, operating Foster’s Hollywood, Domino’s Pizza and Burger King.
We opened our first Cheesecake Factory restaurant in Mexico.
We arrived in Spain with the acquisition of Grupo Zena, operating Foster’s Hollywood, Domino’s Pizza and Burger King.
2016
We acquired Archies in Colombia.
2017
We signed an agreement to develop and operate Starbucks in Uruguay.
2018
We arrived in Uruguay with our first Starbucks shop.
We strengthened our presence in Spain with the purchase of Grupo Vips: Vips, Starbucks, Ginos and Fridays.
We strengthened our presence in Spain with the purchase of Grupo Vips: Vips, Starbucks, Ginos and Fridays.
2019
We acquired the rights to operate Starbucks in France.
We signed a contract for the development of Starbucks in Holland, Belgium and Luxembourg, expanding our presence in Europe.
We signed a contract for the development of Starbucks in Holland, Belgium and Luxembourg, expanding our presence in Europe.
'00
2022
Domino's Pizza arrives in Uruguay with its first opening.
2023
Starbucks opens its doors in Paraguay.